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InTransition Podcast


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Mar 7, 2016

In this week's episode of InTransition, we interview Mandy Gyles. Mandy has over 25 years’ experience in the communication and media industry. Mandy started her career as a reporter for the Australian Broadcasting Corporation. Mandy moved into the role of Communications Officer in the agricultural industry. She moved through various roles in PR, media and communication. Mandy worked for the Department of Agriculture and as Public Affairs Officer for the Australian Centre for International Agricultural Research. Mandy has now ceased working in-house and has become a Media and Communication Consultant for her own company. Her recent clients include Capital Metro, SBS Radio, International Crops Research Institute for Semi-Arid Tropics, and the Australian Centre for International Agricultural Research.

In this episode, you will learn:

4:10 What makes a good reporter?

5:25 What are the hard things about telling stories about organisations?

6:52 How do we improve public sector storytelling?

8:45 What is the way forward to overcome the risk to tell stories?

11:11 What tactics do you use to tell the senior management that the risk of telling stories is mitigated?

12:40 What are the obstacles for doing well in government communications?

19:32 What are the biggest challenges for public sector organisations to create a publishing mentality?

22:15 What does it take to tell good stories about research?

23:45 The changes in the way stories are told in research communications

24:57 What is the best story you have ever told?

30:13 What do you see is in the future and what advice can you give to the public sector?