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InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Nov 20, 2017

A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming ­­harder and...


Nov 6, 2017

This week we have an extraordinary guest for you. With 30 years’ experience in marketing and a decade in recruitment for the Australian Defence Force, Pat Duffy is no stranger to the ins-and-outs of adapting and embracing change.

Starting her career at Defence Jobs in the late 2000s while the internet was on the verge...


Oct 23, 2017

Libby Varcoe, Content Community Lead at the Digital Transformation Agent, is no stranger to the content world having started around the same time that contentgroup was in its early stages. It all started with a conversation she had with a fellow communications graduate in a café back in 1997 who merely said: “look, I...


Oct 16, 2017

Starting her career on Myspace, Lola Berry built an audience alongside a growing, though niche, market focusing on nutrition and health products. Though today these can be considered as standard for most social platforms, for Lola it was quite the opposite and early days for healthy blogging.

Through consistency and...


Oct 2, 2017

Recorded during David’s time at the ASEAN PR Summit in Bali, this week’s InTransition podcast considers the importance of bridging the gap between Eastern and Western communications. Focusing on the eastern approach of listening and understanding, the potential for collaboration and economic growth among the East...