Dec 12, 2016
How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "it's a little Plano in here" became a meme of city pride.
Shannah is the director of marketing and community engagement for the city of Plano, Texas.
Dec 6, 2016
Rebecca Lieb is a strategic advisor, research analyst and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. David Pembroke recently caught up with Rebecca at Content Marketing World to discuss her research into...
Nov 28, 2016
Ian Cleary is the founder of RazorSocial, providing training and tools for marketing businesses online. He met up with David Pembroke at Content Marketing World to talk about the true value of content, and how to start a content marketing process that works.
Nov 21, 2016
This episode of InTransition was recorded at Content Marketing World in the USA, where David caught up with two of Europe's leading content marketing strategists, Bert van Loon & AJ Huisman. They discuss the difference in the advancement of content communication between Europe and North America.
Nov 14, 2016
InTransition this week comes from Content Marketing World in the USA, where David catches up with Michael Schoonhoven from the Netherlands. Michael talks about Content Service Programs, which use content across all business areas, not just communications and marketing.