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InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews a leading expert in this area, ranging from government communicators to journalists to agencies working with public sector clients.
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Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Oct 26, 2015

In episode 37, we are joined by government communication expert and founder of GovCom Group, Alun Probert. If you will recall, back in episode 23 Alun joined us to discuss why government agencies should act as a newsroom. In this conversation, we discuss how the private and public sector can work together.

Oct 19, 2015

In this episode, we speak with a leader in digital communication in government in Australia, Matt Murray. We discuss how Redland City Council used social media to inform and engage citizens during the 2014 Stradbroke Fires.

Oct 12, 2015

In episode 35 of InTransition, our guest is the Head of Strategy at Parliamentary Digital Services in the United Kingdom, Tracy Green. In this episode, we explore how the UK Parliament trained staff and became a publishing house.

Oct 5, 2015

Today, we speak to an award winning Australian government communications advisor, Jo Scard. Jo is the founder of the communication agency, Fifty Acres. In this episode we discuss the relationship between a consultant and government departments and how Jo developed a virtual agency.

 

Sep 28, 2015

In episode 33 of InTransition, we speak to the Content Manager at the CSIRO, Carol Saab. In this conversation we discuss CSIRO's publishing process and how the organisation acts as a newsroom.

 

Sep 21, 2015

In this episode we are joined by Flip Prior, Twitter Australia's Partnerships Manager - News & Government. In this episode we examine how government departments and politicians use Twitter to tell their message.

Sep 14, 2015

Our guest today is the Senior Digital Officer at Nottinghamshire County Council, Sarah Lay. In this episode we discuss Nottinghamshire County Council’s innovative Digital First Project and how the council took a customer-centric approach when dealing with its citizens.

Sep 7, 2015

In episode 30 of InTransition, our guest is the Director of Innovation (Outreach & Online) at Pennsylvania State University, Rose Cameron. In this episode, we explore the five universal truths for government communicators and why brands are moving away from traditional advertising.

Aug 31, 2015

This week our guest is Jerry Watkins is the Director of the News and Media Research at the University of Canberra. In this episode we chat with Jerry about Digital News Report and the future of Print and TV News.

Aug 24, 2015

Today, we are joined by the godfather of Content Marketing, Joe Pulizzi. Joe is the founder of Content Marketing Institute and someone who has a profound impact on the growth of contentgroup. In this episode we look at Joe’s professional career and we discuss the upcoming Content Marketing World and why everyone should attend.

Aug 17, 2015

Today we are privileged to be joined by a legend of Australian municipal government communications, Executive Manager of Communications and Engagement for the City of Boroondara, Deb Ganderton. In this episode we discuss Boroondara’s communication structure and how her team has implemented an award winning content marketing strategy. 

Aug 10, 2015

Our guest today joins us from one of the leading Australian News and Media site for both advertising and media. Nic Christensen is the Deputy Editor of Mumbrella, in this episode we discuss Nic’s reporting from the Digital Content Newfronts presentation in New York City, where the biggest digital media companies in the world presented their offerings to the media buyers and advertisers.

Aug 3, 2015

Our guest today joins us with a wealth of government communication experience. John Sheridan is responsible for whole of government ICT services and procurement policy and operations. In this episode, we discuss the growing importance between government storytelling and information technology.

Jul 27, 2015

In episode 10, Kim Ulrick, the Assistant Director of Communication for the Australian Federal Government Department of Communication told David Pembroke, "Get the lawyers involved early." Today, we take on that advice and are joined by Director of ARETE Group and Senior Legal Counsel for Airservices Australia, Shaun Creighton. In this episode we discuss the copyright implications when creating or curating content.

Jul 20, 2015

Our guest today joins us with a wealth of government communication experience. Alun Probert is the former executive director of Strategic Communication to the NSW Government and the CEO of GovCom Group.

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