Ian Cleary is the founder of RazorSocial, providing training and tools for marketing businesses online. He met up with David Pembroke at Content Marketing World to talk about the true value of content, and how to start a content marketing process that works.
This episode of InTransition was recorded at Content Marketing World in the USA, where David caught up with two of Europe's leading content marketing strategists, Bert van Loon & AJ Huisman. They discuss the difference in the advancement of content communication between Europe and North America.
InTransition this week comes from Content Marketing World in the USA, where David catches up with Michael Schoonhoven from the Netherlands. Michael talks about Content Service Programs, which use content across all business areas, not just communications and marketing.
Helen Owens joins the InTransition Podcast to talk about the Open Government Partnership. Helen is the principal advisor on public data policy at the Department of Prime Minister and Cabinet in Australia. She provides whole of government advice on data strategy and its applications.
In this episode Helen discusses the implications of open data for citizen engagement, public policy and government contracting.
Rachael Sweeney is the director of Collective Position, a communication and stakeholder relations company based in Melbourne, Australia. Rachael studied public relations with a politics major at Deakin University before starting a career in government and stakeholder relations. She's worked on two major rail infrastructure projects in Victoria.
Ian Rumsby joins InTransition to talk content marketing. Ian is the Chairman of Weber Shandwick Australia and Chief Strategy Officer, Asia Pacific. He leads the firm’s business operations in Australia and strategic development and marketing in the Asia Pacific region.
Col Anstie is the CEO of the digital marketing agency Raging Digital. He is also the Marketing Director of CBR Innovation Network. Col has extensive experience in digital marketing, holding previous roles such as Digital Marketing Manager of RaboDirect Australia, Online and Direct Banking Channel Manager for the Commonwealth Bank of Australia, and Online Marketing Manager for Telstra.
Melanie Gibbons is the Communications Manager for the Clean Energy Regulator, an Australian Federal Government agency. She was previously the Media Director for the Department of Climate Change and Energy Efficiency. Melanie is currently completing a Post Graduate Certificate in Social Media and Public Engagement at the University of Canberra.
Grant Titmus is Principal of the Melbourne division of Red Agency, a marketing communications consultancy. Grant has over a decade experience in media relations and communication. He recently ran the campaign ‘Never Leave Kids In Cars’ for the Victorian Government’s Department of Education and Training. Previously, Grant worked as a journalist for The Age and the South China Morning Post.
Sean Worth is an Executive Director of Synergy Group Australia. Sean Worth specialises in benefits-led transformation and performance improvement for government. He was previously Director of Advisory for Ernst & Young. Sean has worked on government projects for clients such as the Department of Defence, the Department of Immigration and Border Protection, and the UK Department of Work and Pensions. Sean is a master of getting the value out of change. In this episode, you'll learn how to show your value to the executive through benefits realisation.
Libby Coy was contentgroup’s Graphic Designer for over two years. Libby designed brands, logos, infographics, and reports for many of our public sector clients, including the Department of Foreign Affairs and Trade, Department of Defence, the University of Canberra and the ACT Government. Libby Coy studied fine arts at the University of Southern California. In this episode, you'll learn how to tell your organisation's story through visual branding, what a graphic designer wants to know about an organisation, and what you should look for when you are hiring a vendor on a graphics project.
Martin Schipany is a friend of contentgroup and the podcast. He presented with contentgroup at Content Marketing World's Government and Public Sector Industry Lab 2016. Martin Schipany is the head of ‘City Communications’ at the Press and Information Services for the City of Vienna in Austria. He started working for the City of Vienna as a Press Officer before becoming an editor in the Press and Information Services, eventually to rise to the head of the sub-department ‘City Communications.’ Martin recently completed a Master's thesis on implementing content marketing in local government. In this episode, Martin discusses the lessons he learnt from Content Marketing World.
This is a special episode. InTransition's host, David Pembroke, recently spoke at the Australian Marketing Institute's Public Sector Marketing Communications Summit. The summit brought together some of the top public sector communicators from around the world. This episode is a recording of David's presentation. In this episode, you'll learn the essence of what public sector communicators do for a living, why communications is the most important part of a modern government, and the 10-step content marketing process (and a walk-through example)
Jenny Muir is the General Manager of Primary Communication, an Australian strategic communications agency. Jenny Muir leads the campaign advocacy, government and stakeholder relations team. Throughout her career, Jenny has worked with many public sector organisations, including the South Sydney City Council, NSW State Government and the Australian Human Rights Commission. Earlier this year, she was elected as the National President of the Public Relations Institute of Australia (PRIA). This discussions includes why PRIA recognises over 1,200 job titles and two ways to use the authentic first-person story.
Joanne Painter is the Founder and Managing Director of icon.pr, a communications consultancy based in Melbourne, Australia. Joanne Painter has led her team for over 15 years on a range of projects in both the public and the private sector. icon.pr won the 2015 Golden Target Award for ‘Sustainability & Corporate Social Responsibility’ by the Public Relations Institute of Australia for their ‘Love Food, Hate Waste’ campaign for Sustainability Victoria. They also received a Highly Commended award for their ‘Stand Up For Farmers’ campaign for New South Wales Farmers. Before her communications career, Joanne was a senior journalist for The Age. In this episode, you'll learn how to trial and error in a successful way (and why you must use agile development), the 3 most important trends in communications in 2016 and why you must be using an omni-channel approach.