In this podcast we learn how social media is being used to connect citizens with decision makers, to advocate better outcomes for mental health. Frank Quinlan is the Chief Executive Officer of Mental Health Australia, the peak body representing mental health organisations in Australia. Frank is responsible for implementing Mental Health Australia's vision of mentally healthy people, mentally healthy communities.
Ari Sharp is the Senior Media Manager at the Australian Chamber of Commerce and Industry. In this podcast Ari describes how he overcomes the hurdles of content creation in a niche subject area.
It's our 100th episode of InTransition, and our very first guest returns for a special chat. Alex Aiken is the Executive Director of Government Communications for the UK government. He has been responsible for creating the Government Communication Service and developing many of the UK's very successful cross-government campaigns.
Sonya Sandham is so passionate about the power of storytelling in the public sector that she's doing a PhD at the University of Canberra, to explore the evidence base for embedding oral storytelling in organisational communication practices.
Ruth Dewsbury describes how the Department of the Environment is using content communication to not only inform the Australian public, but to help achieve the department's goals through grass roots involvement.
Amelia Loye from Engage2 explains how open data and "data from community" are important ways to help design services and policy. Amelia specialises in consultation and engagement for government, and has been helping manage engagement for the NZ and Australian open government national action plan.
Gillian Field has considerable experience in the Australian federal government, managing internal and corporate communications at the Department of Agriculture, the Department of Defence and Centrelink. Before her career in communications Gillian was a journalist. She is now at contentgroup consulting for government clients, and joined David Pembroke for this podcast.
Our podcast guest is Trish Lavery, from the Department of the Environment in the Australian Government. Trish is the Assistant Director in the Design and Analytics area of the Innovation and Behavioural Insights Team. Her role includes website analytics, A/B split testing of websites, and looking at the effectiveness of digital social media interactions.
Virginia Haussegger AM is an award-winning journalist with over 25 years' experience in news media. She's held senior reporter and presenter roles at Channel 9, the Seven Network, and the ABC, and has experience in corporate and strategic communications. Virginia spoke to David Pembroke about the need for simple clear language, and understanding how your audience will receive your message.
Allan Yates worked as a senior national journalist before moving into media relations, strategy and communications. He has worked with a number of state and federal government departments and institutions including the Australian Institute of Sport, the Sydney 2000 Olympics, and the Australian War Memorial. David Pembroke talked with Allan about the transition from journalism to a comms role.
Gregory Andrews is Australia's Threatened Species Commissioner. His job is to raise awareness of and support Australia's fight against extinction, and leads implementation of Australia's first Threatened Species Strategy. In this podcast Gregory explains how content communication using social media is getting results.
Welcome to a special short holiday edition podcast. Craig Hodges from King Content talks about content marketing strategies, and how crucial they are to success. Craig caught up with David Pembroke for a very fast chat at Content Marketing World in Cleveland, Ohio.
Emily Crume explains how asking questions and using listening tools can provide the best insights into the needs of your target audience. Emily is the director of strategy for Social Media Examiner.
How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "it's a little Plano in here" became a meme of city pride.
Shannah is the director of marketing and community engagement for the city of Plano, Texas.
Rebecca Lieb is a strategic advisor, research analyst and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. David Pembroke recently caught up with Rebecca at Content Marketing World to discuss her research into Contextual Campaigns.