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InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Apr 16, 2018

Lisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton & United Breweries, Visa, David Jones and Westpac.

At the start of the year, Tourism...


Apr 9, 2018

Martyn Wallace is the Chief Digital Officer for the Scottish Local Government Digital Office, aiming to assist local Scottish Governments in their digital transformation. Similar to what the DTA is doing nationally in Australia, SLGDO seeks to do the same but for regional and rural Scottish councils and citizens.

In...


Apr 2, 2018

Amelia Loye is the Founder and Managing Director of engage2, an organisation aiming to "help governments understand and engage with people and organisations in their community." At times, it’s hard to trust all the information we’re fed which is where Amelia's role of building trust between governments and...


Mar 26, 2018

This week we bring you a special episode of InTransition, a one-on-one discussion with Genevieve Bell, cultural anthropologist and leading expert in artificial intelligence.

Following her PhD in anthropology from Stanford University in 1998, Genevieve was offered a job at Intel through a chance meeting with a man in a...


Mar 19, 2018

What do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif).

Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016...