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InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Dec 4, 2017

Jenny Muir is the Chief Council of Primary Communication, an Australian strategic communications agency. As one of Australia’s leading communication professionals, Jennifer shares decades of experience in media relations, government policy development, strategic community and stakeholder engagement, and high level advocacy. Jenny is the National President of the Public Relations Institute of Australia and has been a member of the Mindframe industry Advisory committee since 2007.

In this episode, you'll learn:

  • Why the Public Relations Institute of Australia recognises over 1,200 job titles
  • Where are the challenges and opportunities of communications?
  • How can communicators become influential?
  • How has technology allowed public relations professionals to create more value?
  • Do executives understand how large the transformation of digital and communications is?
  • Why the public sector should be more vulnerable and more human?
  • Two ways to use the authentic first-person story


Follow Jenny Muir on Twitter @jennymuir

Learn more about the Public Relations Institute of Australia Website | Twitter @PRIANational | Facebook

Learn more about Primary Communication Website | Twitter @PrimaryCom | Facebook