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InTransition Podcast


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Dec 18, 2017

Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017 and what you can expect from us in 2018.

With a rich history in journalism and marketing, David describes the process of starting this company 20 years ago, and why we believe the relationship between government and citizens is so important to improving the well-being of the Australian population.

Talking about the power of effective communication, we hear what happens when communication breaks down between government and people.

For contentgroup this has been a big year, hence this lengthy episode. Below are the topics covered and where you can find them.

  • History of contentgroup and how we got where we are today – 00:00
  • Our company’s ethos and mission – 13:00
  • Why it’s important to work towards strengthening government comms – 15:00
  • Using both traditional platforms is still important today – 19:00
  • Where the money goes in public vs. private comms 23:00
  • The future of communications in the digital age – 26:00
  • The story behind our methodology – 33:00
  • Highlights and insights from 2017 – 41:00
  • Our predictions for 2018! – 46:00

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Read more about content on our blog or from our weekly newsletter.