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InTransition Podcast


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Nov 20, 2017

A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming ­­harder and harder to break through the noise.

In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what interests your audience, then building your skill set to meet those interests and specialising as required, to make your relationship with your audience a successful one.

Like our host David, Trevor is one of the old dogs in the industry, busy teaching us all the new tricks. There’s a lot we can learn from those communicators who began their careers at the dawn of the internet, and this podcast is a rare insight into those times.

Listen to two old friends discuss the past and future of content.

Discussed in this podcast:

  • How to build strong relationships with your audience
  • The growing noise in marketing and how to avoid it
  • Connecting PR with content marketing
  • It’s a competition for people’s attention
  • How to get people to listen, and stay listening
  • Why storytelling is such a crucial element in engaging your audience
  • Ways you can get creative with your approach to content creation
  • The future generation of comms professionals: more prepared than ever
  • Generalise your skills, then specialise
  • Learning from experience – want to give advice about podcast? Make a podcast. Want to provide tips for blogs? Start your own blog.

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