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InTransition Podcast


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Sep 11, 2017

This week on the InTransition Podcast we discuss government communications in the digital age with the ACT’s Chief Minister Andrew Barr.

Minister Barr is a well-known presence on social media and has always been an early adapter of new technology. Unsurprisingly, as Chief Minister he operates his social media accounts personally, and is known to cut out the middle man, breaking stories online himself instead of via a journalist.

This week, hear the Chief Minister on:

  • governing in a digital age,
  • connecting with the right audience on the right social channel,
  • how the public’s lack of faith in an unbiased media has fostered the rise of social platforms as a news source,
  • how he deals with internet trolls,
  • the impact of increasing polarisation in online debate,
  • how he organises his social media calendar and strategy, and
  • fears Australia is heading in the same direction as the US and UK with the election of Donald Trump and rise of Jeremy Corbyn.