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InTransition Podcast


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Nov 27, 2017

Following a successful trip to the UK recently, we thought for InTransition this week we'd dig up one of our favourites for you and revisit episode 100 with Alex Aiken, Executive Director of Government Communications for the UK government.

He has been responsible for creating the Government Communication Service and developing many of the UK’s very successful cross-government campaigns and offers 5 tips on strengthening the value of communications.

He speaks with David Pembroke about:

  • Public trust in government communications
  • The lessons of Brexit and economic change
  • Governments need to listen to be nimble
  • Sharing research across government departments
  • Five ways to strengthen the value of communications
  • Proving your value to your political masters
  • The new professional skills required for communications

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