Preview Mode Links will not work in preview mode

InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Jun 15, 2015

Our guest today, James Mathewson is one of the global leaders in building tools and education to enable a global workforce to do data-driven search marketing. We discuss the power of Google Adwords and the use of social media metrics to track, listen and ultimately engage with your audience.