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InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews a leading expert in this area, ranging from government communicators to journalists to agencies working with public sector clients.
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Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Sep 26, 2016

Sean Worth is an Executive Director of Synergy Group Australia. Sean Worth specialises in benefits-led transformation and performance improvement for government. He was previously Director of Advisory for Ernst & Young. Sean has worked on government projects for clients such as the Department of Defence, the Department of Immigration and Border Protection, and the UK Department of Work and Pensions. Sean is a master of getting the value out of change. In this episode, you'll learn how to show your value to the executive through benefits realisation.

Sep 20, 2016

Libby Coy was contentgroupā€™s Graphic Designer for over two years. Libby designed brands, logos, infographics, and reports for many of our public sector clients, including the Department of Foreign Affairs and Trade, Department of Defence, the University of Canberra and the ACT Government. Libby Coy studied fine arts at the University of Southern California. In this episode, you'll learn how to tell your organisation's story through visual branding, what a graphic designer wants to know about an organisation, and what you should look for when you are hiring a vendor on a graphics project.

Sep 6, 2016

This is a special episode. InTransition's host, David Pembroke, recently spoke at the Australian Marketing Institute's Public Sector Marketing Communications Summit. The summit brought together some of the top public sector communicators from around the world. This episode is a recording of David's presentation. In this episode, you'll learn the essence of what public sector communicators do for a living, why communications is the most important part of a modern government, and the 10-step content marketing process (and a walk-through example)

Aug 30, 2016

Jenny Muir is the General Manager of Primary Communication, an Australian strategic communications agency. Jenny Muir leads the campaign advocacy, government and stakeholder relations team. Throughout her career, Jenny has worked with many public sector organisations, including the South Sydney City Council, NSW State Government and the Australian Human Rights Commission. Earlier this year, she was elected as the National President of the Public Relations Institute of Australia (PRIA). This discussions includes why PRIA recognises over 1,200 job titles and two ways to use the authentic first-person story.

Aug 2, 2016

Kim Ulrick is the Assistant Secretary of Digital Communications for the Department of Communications and the Arts. She has extensive experience in the public sector. Kim Ulrick was the Assistant Secretary of Border and Counter Terrorism Policy at the Department of the Prime Minister and Cabinet, National Manager of Strategy Policy and Stakeholder Engagement at the Australian Crime Commission, Assistant Secretary of Marketing and Communication for the Department of Human Services and many other roles. Kim uses content marketing techniques in her communication strategies.

Jul 26, 2016

Catherine Staite is Director of the Institute of Local Government Studies (INLOGOV) at the University of Birmingham in England. Catherine leads her university department to bridge the gap between local government research and practice. Prior to INLOGOV, Catherine was the Director of Organisational Development and Policy for OPM, an independent research and consultancy institute for the public sector leaders, policymakers and regulators. Catherine has had other previous roles including Non-Executive Director of a high security British hospital, Vice-Chair of a healthcare trust and a member of the Board of Visitors for a local prison. In 2015, Catherine Staite was ranked in the top 100 most influential people in local government in the UK by the Local Government Chronicle. In this episode, you'll learn the paradox of less money and stronger communities, why local government reluctant to start a two-way conversation with residents, and the dichotomy between the political and the managerial.

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