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InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews a leading expert in this area, ranging from government communicators to journalists to agencies working with public sector clients.
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Now displaying: Category: content communication

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Nov 14, 2016

InTransition this week comes from Content Marketing World in the USA, where David catches up with Michael Schoonhoven from the Netherlands. Michael talks about Content Service Programs, which use content across all business areas, not just communications and marketing.

Oct 24, 2016

Ian Rumsby joins InTransition to talk content marketing. Ian is the Chairman of Weber Shandwick Australia and Chief Strategy Officer, Asia Pacific. He leads the firm’s business operations in Australia and strategic development and marketing in the Asia Pacific region.

Jul 18, 2016

Dave Polglase is the Head of Consulting at contentgroup. Dave Polglase recently celebrated his 10 year anniversary with us. Dave has worked with over a hundred clients over the years, including Federal, State, and Local Government. His projects have included strategic communications, public relations, and content marketing. Dave helped develop contentgroup's content marketing methodology. He has worked as part of the Australian media team for the past three Olympic Games. In this episode, you'll learn why content marketing is a hack against the time pressures of government and how contentgroup's content marketing methodology is applied to government.

Jun 6, 2016

Scott Alexander is the Digital and Content Marketing Lead at the City of Boroondara in Melbourne, Australia, a local government with a population of over 170,000 residents. Scott Alexander manages a team of 9 content creators for both internal and external communications. Prior to working for local government, he worked in content creation and social media management in the production industry for companies such as Madman Entertainment and Media World Pictures. Scott has written and produced multiple award-winning short firms. In this episode, you learn: the marketing funnel of local government, how to target content to the right part of the funnel, and the types of content and channels which are getting the City of Boroondara the best results.

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