Joanne Painter is the Founder and Managing Director of icon.pr, a communications consultancy based in Melbourne, Australia. Joanne Painter has led her team for over 15 years on a range of projects in both the public and the private sector. icon.pr won the 2015 Golden Target Award for ‘Sustainability & Corporate Social Responsibility’ by the Public Relations Institute of Australia for their ‘Love Food, Hate Waste’ campaign for Sustainability Victoria. They also received a Highly Commended award for their ‘Stand Up For Farmers’ campaign for New South Wales Farmers. Before her communications career, Joanne was a senior journalist for The Age. In this episode, you'll learn how to trial and error in a successful way (and why you must use agile development), the 3 most important trends in communications in 2016 and why you must be using an omni-channel approach.
Mitch Joel is one of the world’s foremost advocators of digital marketing. Mitch Joel is the President of Mirum, a global marketing agency that operates to close to 20 countries with over 2,000 employees. He is the host of the popular podcast Six Pixels of Separation, which recently celebrated its 500th episode. Mitch is the author of two books on the implications of the new media. His last book CTRL ALT Delete, which was named one of Amazon.com’s best business books of 2013, examines how businesses and marketers can capitalise on the interconnectedness of modern society. Mitch Joel has been named one of the top 100 online marketers in the world
In this episode you'll learn:
2:40 The secrets of podcasting
7:29 How to be successful in today's marketing environment
9:42 How to not suck at publishing
19:32 How to be effective when you start content marketing
28:30 Mitch Joel has advice for you and large organisations