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InTransition Podcast


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Apr 23, 2018

Rachael Sweeney is the Director of Collective Position, a boutique communications agency that specialises in stakeholder engagement. Collective Position pride themselves on bringing clients closer together.

With her extensive experience in the field, hear Rachael and David discuss the importance of stakeholder engagement and how you can build your own skills today.

Collective Position has worked with local governments across Australia as well as Wine Victoria. Rachael studied public relations with a politics major at Deakin University before starting a career in government and stakeholder relations, working on two major rail infrastructure projects in Victoria.

Discussed in this podcast:

  • Perfecting government communications
  • How to find stakeholders and mapping their influence
  • Transparency with antagonistic stakeholders
  • Tips on delivering information
  • Managing the consultation process
  • Getting the public’s attention early with content

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This episode was originally aired November, 2016