How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "It's a little Plano in here" became a meme of civic pride for one local government.

Shannah is the director of marketing and community engagement for the city of Plano, Texas. David Pembroke spoke to her at Content Marketing World about content communication.

Professor The Hon Stephen Martin has had a distinguished career in the Australian Parliament, academia and the private sector. Amongst many roles he is the outgoing chief executive of the Committee for the Economic Development of Australia. Professor Martin was on the advisory board on WPP's report on the state of communications in governments worldwide.

Leanne Joyce is an experienced corporate and public sector communicator, working as a consultant in government policy, media management, stakeholder relations, and executive management. In this episode of the InTransition podcast she discusses ministerial communications, and finding the stories in public sector organisations.

Martyn Wallace is the Chief Digital Officer of the Scottish Local Government Digital Office. His task is to change the way local councils engage with citizens in Scotland through the use of technology. Martyn speaks with David Pembroke in this episode of InTransition.