Ian Cleary is the founder of RazorSocial, providing training and tools for marketing businesses online. He met up with David Pembroke at Content Marketing World to talk about the true value of content, and how to start a content marketing process that works.
This episode of InTransition was recorded at Content Marketing World in the USA, where David caught up with two of Europe's leading content marketing strategists, Bert van Loon & AJ Huisman. They discuss the difference in the advancement of content communication between Europe and North America.
InTransition this week comes from Content Marketing World in the USA, where David catches up with Michael Schoonhoven from the Netherlands. Michael talks about Content Service Programs, which use content across all business areas, not just communications and marketing.
Helen Owens joins the InTransition Podcast to talk about the Open Government Partnership. Helen is the principal advisor on public data policy at the Department of Prime Minister and Cabinet in Australia. She provides whole of government advice on data strategy and its applications.
In this episode Helen discusses the implications of open data for citizen engagement, public policy and government contracting.