Sean Worth is an Executive Director of Synergy Group Australia. Sean Worth specialises in benefits-led transformation and performance improvement for government. He was previously Director of Advisory for Ernst & Young. Sean has worked on government projects for clients such as the Department of Defence, the Department of Immigration and Border Protection, and the UK Department of Work and Pensions. Sean is a master of getting the value out of change. In this episode, you'll learn how to show your value to the executive through benefits realisation.
Libby Coy was contentgroup’s Graphic Designer for over two years. Libby designed brands, logos, infographics, and reports for many of our public sector clients, including the Department of Foreign Affairs and Trade, Department of Defence, the University of Canberra and the ACT Government. Libby Coy studied fine arts at the University of Southern California. In this episode, you'll learn how to tell your organisation's story through visual branding, what a graphic designer wants to know about an organisation, and what you should look for when you are hiring a vendor on a graphics project.
Martin Schipany is a friend of contentgroup and the podcast. He presented with contentgroup at Content Marketing World's Government and Public Sector Industry Lab 2016. Martin Schipany is the head of ‘City Communications’ at the Press and Information Services for the City of Vienna in Austria. He started working for the City of Vienna as a Press Officer before becoming an editor in the Press and Information Services, eventually to rise to the head of the sub-department ‘City Communications.’ Martin recently completed a Master's thesis on implementing content marketing in local government. In this episode, Martin discusses the lessons he learnt from Content Marketing World.
This is a special episode. InTransition's host, David Pembroke, recently spoke at the Australian Marketing Institute's Public Sector Marketing Communications Summit. The summit brought together some of the top public sector communicators from around the world. This episode is a recording of David's presentation. In this episode, you'll learn the essence of what public sector communicators do for a living, why communications is the most important part of a modern government, and the 10-step content marketing process (and a walk-through example)