Jenny Muir is the General Manager of Primary Communication, an Australian strategic communications agency. Jenny Muir leads the campaign advocacy, government and stakeholder relations team. Throughout her career, Jenny has worked with many public sector organisations, including the South Sydney City Council, NSW State Government and the Australian Human Rights Commission. Earlier this year, she was elected as the National President of the Public Relations Institute of Australia (PRIA). This discussions includes why PRIA recognises over 1,200 job titles and two ways to use the authentic first-person story.
Joanne Painter is the Founder and Managing Director of icon.pr, a communications consultancy based in Melbourne, Australia. Joanne Painter has led her team for over 15 years on a range of projects in both the public and the private sector. icon.pr won the 2015 Golden Target Award for ‘Sustainability & Corporate Social Responsibility’ by the Public Relations Institute of Australia for their ‘Love Food, Hate Waste’ campaign for Sustainability Victoria. They also received a Highly Commended award for their ‘Stand Up For Farmers’ campaign for New South Wales Farmers. Before her communications career, Joanne was a senior journalist for The Age. In this episode, you'll learn how to trial and error in a successful way (and why you must use agile development), the 3 most important trends in communications in 2016 and why you must be using an omni-channel approach.
Hank Jongen is a General Manager and Departmental Spokesperson for the Australian Federal Government's Department of Human Services (DHS). As the primary spokesperson for DHS, Hank Jongen regularly participates in talkback radio, is interviewed on television and is actively engaged across the spectrum of social media. Hank has been a Senior Australian Public Service Executive for more than 20 years. He has been responsible for national strategies supporting key government reforms and had a major role in the creation of Centrelink. Hank was awarded the Australian Public Service Medal for outstanding public service as Centrelink’s media spokesperson and leading innovations in communication. In this episode, you'll learn about DHS' massive social media effort.
Trish Johnston is the Assistant Secretary, Communications Branch at the Department of the Prime Minister and Cabinet (PM&C). For over two decades Trish Johnston worked on some of the government's most complex policy and communication issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health. Her experience spans developing large scale advertising campaigns, managing complex media and stakeholder issues and supporting communications in remote indigenous communities. She is currently leading PM&C's digital communications transformation. In this episode, you'll learn about 3 case studies which received ~450 news articles in press or trended #1 on Twitter.
Kim Ulrick is the Assistant Secretary of Digital Communications for the Department of Communications and the Arts. She has extensive experience in the public sector. Kim Ulrick was the Assistant Secretary of Border and Counter Terrorism Policy at the Department of the Prime Minister and Cabinet, National Manager of Strategy Policy and Stakeholder Engagement at the Australian Crime Commission, Assistant Secretary of Marketing and Communication for the Department of Human Services and many other roles. Kim uses content marketing techniques in her communication strategies.