Welcome to a special short holiday edition podcast. Craig Hodges from King Content talks about content marketing strategies, and how crucial they are to success. Craig caught up with David Pembroke for a very fast chat at Content Marketing World in Cleveland, Ohio.
Emily Crume explains how asking questions and using listening tools can provide the best insights into the needs of your target audience. Emily is the director of strategy for Social Media Examiner.
How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "it's a little Plano in here" became a meme of city pride.
Shannah is the director of marketing and community engagement for the city of Plano, Texas.
Rebecca Lieb is a strategic advisor, research analyst and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. David Pembroke recently caught up with Rebecca at Content Marketing World to discuss her research into Contextual Campaigns.
Ian Cleary is the founder of RazorSocial, providing training and tools for marketing businesses online. He met up with David Pembroke at Content Marketing World to talk about the true value of content, and how to start a content marketing process that works.
This episode of InTransition was recorded at Content Marketing World in the USA, where David caught up with two of Europe's leading content marketing strategists, Bert van Loon & AJ Huisman. They discuss the difference in the advancement of content communication between Europe and North America.
InTransition this week comes from Content Marketing World in the USA, where David catches up with Michael Schoonhoven from the Netherlands. Michael talks about Content Service Programs, which use content across all business areas, not just communications and marketing.
Helen Owens joins the InTransition Podcast to talk about the Open Government Partnership. Helen is the principal advisor on public data policy at the Department of Prime Minister and Cabinet in Australia. She provides whole of government advice on data strategy and its applications.
In this episode Helen discusses the implications of open data for citizen engagement, public policy and government contracting.
Rachael Sweeney is the director of Collective Position, a communication and stakeholder relations company based in Melbourne, Australia. Rachael studied public relations with a politics major at Deakin University before starting a career in government and stakeholder relations. She's worked on two major rail infrastructure projects in Victoria.
Ian Rumsby joins InTransition to talk content marketing. Ian is the Chairman of Weber Shandwick Australia and Chief Strategy Officer, Asia Pacific. He leads the firm’s business operations in Australia and strategic development and marketing in the Asia Pacific region.
Col Anstie is the CEO of the digital marketing agency Raging Digital. He is also the Marketing Director of CBR Innovation Network. Col has extensive experience in digital marketing, holding previous roles such as Digital Marketing Manager of RaboDirect Australia, Online and Direct Banking Channel Manager for the Commonwealth Bank of Australia, and Online Marketing Manager for Telstra.
Melanie Gibbons is the Communications Manager for the Clean Energy Regulator, an Australian Federal Government agency. She was previously the Media Director for the Department of Climate Change and Energy Efficiency. Melanie is currently completing a Post Graduate Certificate in Social Media and Public Engagement at the University of Canberra.
Grant Titmus is Principal of the Melbourne division of Red Agency, a marketing communications consultancy. Grant has over a decade experience in media relations and communication. He recently ran the campaign ‘Never Leave Kids In Cars’ for the Victorian Government’s Department of Education and Training. Previously, Grant worked as a journalist for The Age and the South China Morning Post.
Sean Worth is an Executive Director of Synergy Group Australia. Sean Worth specialises in benefits-led transformation and performance improvement for government. He was previously Director of Advisory for Ernst & Young. Sean has worked on government projects for clients such as the Department of Defence, the Department of Immigration and Border Protection, and the UK Department of Work and Pensions. Sean is a master of getting the value out of change. In this episode, you'll learn how to show your value to the executive through benefits realisation.
Libby Coy was contentgroup’s Graphic Designer for over two years. Libby designed brands, logos, infographics, and reports for many of our public sector clients, including the Department of Foreign Affairs and Trade, Department of Defence, the University of Canberra and the ACT Government. Libby Coy studied fine arts at the University of Southern California. In this episode, you'll learn how to tell your organisation's story through visual branding, what a graphic designer wants to know about an organisation, and what you should look for when you are hiring a vendor on a graphics project.