Today’s guest, Prudence Cook is the Manager of Online Communities at the Grains Research and Development Corporation (GRDC). With over 22,000 grain growers in Australia, Prudence blends the world of digital technology and agriculture seamlessly as she explains how social media has helped her understand her audience.
Our guest today, Gina Florence is a rising star in the government communication sector. Gina serves as the Marketing and Communications Supervisor for the City of Bryan, Texas. In this episode, we discuss her role for the City of Bryan which includes boosting economic development, city programs, and tourism across online channels.
Our guest today, James Mathewson is one of the global leaders in building tools and education to enable a global workforce to do data-driven search marketing. We discuss the power of Google Adwords and the use of social media metrics to track, listen and ultimately engage with your audience.
Today’s guest, Brody Dorland is the co-founder of DivvyHQ, a content planning and production workflow tool that is used by content marketers across the globe.
Clear writing is at the essence of great content marketing. Today we are joined by former Australian public servant and Owner of True North Writing, Matt Fenwick. Matt explains how you can improve the way that you write through practice and technique.