This week’s guest, David Hohnke is the Director of Communication at Icon Water (formerly ACTEW Water) in Canberra, Australia. Icon Water owns and operates the water and sewerage assets and business in Canberra, with David leading a team of 12 talented communicators.
Today we head to Washington D.C. to speak with Scott Burns the CEO and founder of GovDelivery. GovDelivery is a successful company that has been helping government to tell the stories since the year 2000. Today they now serve 1100 different government organisations all across the US, across the UK and even a couple of the main EU organisations in Brussels.
In this episode, we speak to a man who knows a great deal about content marketing in government - David Rawlings from Landmark Media in Adelaide, Australia. We discuss some of biggest challenges for government in getting started with content marketing and the endless opportunities for government to publish engaging content to uphold a responsibility to explain programs and policy. A seasoned online professional, David has experience with more than 1500 web sites and social media profiles ranging back to 1996.
He is an author of a social media book (with one to come shortly) and is a recognised presenter on the topic of online communication, particularly in the education sector.
His workshops cover content development for web, eNewsletters, social media and email marketing and have been run through the University of Adelaide – and in tailored form directly with Government departments – for more than 10 years.
David helps government organisations at a one-on-one level and through a variety of content-focussed workshops.
David also started up Content Marketing Adelaide in collaboration with Frank Stillitano, the Creative Director at Flux Visual Communication.
Keren Flavell is an award-winning interactive media producer with 20 years experience in creating content online. She has a long a distinguished career in community engagement and wrote her first book in her early twenties. Today, her work focusses on participative and engaging government to citizen relationships. Most recently, she created an edemocracy tool designed to help governments better engage with citizens. The TownHall App has been used by agencies in the USA, Canada, Australia, New Zealand and South Africa.