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GovComms: The Future of Government Communication


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

May 14, 2018

In the world of communication, there’s one rivalry bigger than them all: internal vs external communication.

The common belief is that external is superior simply because it’s what you use to communicate with your audience. But something we often forget is the crucial role internal plays. It may not be pleasing your audience, and instead gratifying your staff.

This week we talk with Kate Powl, Communications Manager at Data61. As a young agency attached to the CSIRO, Kate’s role has been to build a strong team internally to ensure a strong external presence. When your team is organised on the inside, the external output improves.

Discussed in this episode:

  • Storytelling through data and building Data61’s narrative
  • Building a strong audience though a young agency
  • The importance of incorporating digital and data experts into your teams
  • How crucial internal communications is for strong external results
  • Internal communications, more than just house keeping