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InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

May 3, 2016

In this podcast episode, we try something different. Davidanswers some of your questions on content marketing in governmentand the public sector. David digs into how we have applied thecontent marketing methodology to some of our public sector clients.David talks about how content marketing is being used by the boththe New South Wales and the Australian Capital Territorygovernments to achieve their objectives. How do you make thebusiness of telling your story a priority? How do you streamlinecontent marketing in an environment of competing priorities andlimited resources?