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InTransition Podcast


Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Mar 28, 2016

Martin Schipany is the Head of ‘City Communications’ for the City of Vienna’s Press and Information Services. Martin started working for the City of Vienna as a Press Officer before becoming an Editor in the Press and Information Services, eventually to rise to the Head of the sub-department ‘City Communications.’ Martin has also been the Head Press Officer for a political party in the Vienna State Parliament. Martin recently completed his Executive Masters in International Media Innovation Management. Martin’s thesis was on the necessary criteria, instruments and processes to implement a municipality’s content marketing strategy.

In this episode you will learn:

9:01 How do you get the attention of the political media officers to tell them that there is more to life than speaking to the media?
10:00 Why all government departments should be completing a citizen journey discovery
13:32 Where Europe is in their adoption of content marketing
15:53 Recommendations on how the City of Vienna can improve their content marketing strategy (you can apply these too to your government department)
21:33 Why the communications team should be close to the leadership
27:47 How do you convince government to adopt digital?