Info

InTransition Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews a leading expert in this area, ranging from government communicators to journalists to agencies working with public sector clients.
RSS Feed Subscribe in iTunes
2017
January


2016
December
November
October
September
August
July
June
May
April
March
February


2015
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Page 1

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Jan 23, 2017

Our podcast guest is Trish Lavery, from the Department of the Environment in the Australian Government. Trish is the Assistant Director in the Design and Analytics area of the Innovation and Behavioural Insights Team. Her role includes website analytics, A/B split testing of websites, and looking at the effectiveness of digital social media interactions.

Jan 16, 2017

Virginia Haussegger AM is an award-winning journalist with over 25 years' experience in news media. She's held senior reporter and presenter roles at Channel 9, the Seven Network, and the ABC, and has experience in corporate and strategic communications. Virginia spoke to David Pembroke about the need for simple clear language, and understanding how your audience will receive your message.

Jan 9, 2017

Allan Yates worked as a senior national journalist before moving into media relations, strategy and communications. He has worked with a number of state and federal government departments and institutions including the Australian Institute of Sport, the Sydney 2000 Olympics, and the Australian War Memorial. David Pembroke talked with Allan about the transition from journalism to a comms role.

Jan 2, 2017

Gregory Andrews is Australia's Threatened Species Commissioner. His job is to raise awareness of and support Australia's fight against extinction, and leads implementation of Australia's first Threatened Species Strategy. In this podcast Gregory explains how content communication using social media is getting results.

 

Dec 26, 2016

Welcome to a special short holiday edition podcast. Craig Hodges from King Content talks about content marketing strategies, and how crucial they are to success. Craig caught up with David Pembroke for a very fast chat at Content Marketing World in Cleveland, Ohio. 

 

Dec 19, 2016

Emily Crume explains how asking questions and using listening tools can provide the best insights into the needs of your target audience. Emily is the director of strategy for Social Media Examiner. 

Dec 12, 2016

How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "it's a little Plano in here" became a meme of city pride.

Shannah is the director of marketing and community engagement for the city of Plano, Texas. 

 

Dec 6, 2016

 

Rebecca Lieb is a strategic advisor, research analyst and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. David Pembroke recently caught up with Rebecca at Content Marketing World to discuss her research into Contextual Campaigns.

 

 

 

Nov 28, 2016

Ian Cleary is the founder of RazorSocial, providing training and tools for marketing businesses online. He met up with David Pembroke at Content Marketing World to talk about the true value of content, and how to start a content marketing process that works.

 

Nov 21, 2016

This episode of InTransition was recorded at Content Marketing World in the USA, where David caught up with two of Europe's leading content marketing strategists, Bert van Loon & AJ Huisman. They discuss the difference in the advancement of content communication between Europe and North America.

Nov 14, 2016

InTransition this week comes from Content Marketing World in the USA, where David catches up with Michael Schoonhoven from the Netherlands. Michael talks about Content Service Programs, which use content across all business areas, not just communications and marketing.

Nov 7, 2016

Helen Owens joins the InTransition Podcast to talk about the Open Government Partnership. Helen is the principal advisor on public data policy at the Department of Prime Minister and Cabinet in Australia. She provides whole of government advice on data strategy and its applications.

In this episode Helen discusses the implications of open data for citizen engagement, public policy and government contracting.

Oct 31, 2016

Rachael Sweeney is the director of Collective Position, a communication and stakeholder relations company based in Melbourne, Australia. Rachael studied public relations with a politics major at Deakin University before starting a career in government and stakeholder relations. She's worked on two major rail infrastructure projects in Victoria.

Oct 24, 2016

Ian Rumsby joins InTransition to talk content marketing. Ian is the Chairman of Weber Shandwick Australia and Chief Strategy Officer, Asia Pacific. He leads the firm’s business operations in Australia and strategic development and marketing in the Asia Pacific region.

Oct 17, 2016

Col Anstie is the CEO of the digital marketing agency Raging Digital. He is also the Marketing Director of CBR Innovation Network. Col has extensive experience in digital marketing, holding previous roles such as Digital Marketing Manager of RaboDirect Australia, Online and Direct Banking Channel Manager for the Commonwealth Bank of Australia, and Online Marketing Manager for Telstra.

1 2 3 4 5 6 7 Next » 7